We live in the information age. Digital platforms and the proliferation of content means that there are limitless opportunities for learning, skill development and knowledge sharing; from YouTube videos, to online courses, webinars, forums and…ahem…content posted on LinkedIn.

It’s an age that has nurtured a democratisation of knowledge and learning, but it’s not without its challenges.

Firstly, there is so much information available that it can be hard to know where to look and seek out insightful, targeted content that’s pitched at the right level for your existing sphere of understanding. Trawling the internet is a time-consuming enterprise and one that’s littered with dead ends and blind alleys.

BBA Seminar Tour

Secondly, it can be hard to know who to trust. The ‘fake news’ phenomenon that has tarnished the credibility of mainstream media and social media ‘shares’ is no less of a hazard for the commercial, design and technical communities, where unverified data, ‘facts’ and supposition can lead to misconceptions, disinformation and poorly evidenced knowledge.

Of course, I’m not suggesting for a moment that we all abandon the internet; the trick with digital learning resources is to be discerning, selective and thorough. I do believe, however, that absorbing content online is no substitute for face-to-face knowledge sharing and active engagement with experts, colleagues and peers. Indeed, in many ways, the most useful approach to utilising digital content is to understand the questions that need to be asked of trusted experts and peers, interrogate the evidence base required and then conduct following up reading after an inspiring opportunity for face-to-face engagement.

This is the theory on which Ecological Building Systems has based the formulation of our forthcoming tour of ‘The Perfect Airtight Seal’ seminars. Launched to celebrate BBA approval of the pro clima Intello Plus intelligent membrane range, the seminar programme brings together senior figures from Ecological Building Systems, pro clima and the BBA with a range of independent experts, industry bodies, designers and passivhaus practitioners to provide face-to-face and interactive knowledge sharing.  This will happen formally through presentations, live demonstrations and a Q&A with the expert panel at each venue.  It will also happen informally, as each event will offer ample networking time for peer-to-peer knowledge sharing amongst the architects, construction professionals, Passivhaus specialists and building surveyors that attend.

Just like dropping someone a quick email is no substitute for actually talking to them, knowledge sharing online has nowhere near the power to educate, inspire and engage that a packed seminar programme can offer. At all five of our venues – Swindon, London, Belfast, Glasgow and Birmingham – we expect to be joined by a wide range of professionals who are all interested in building a better, more energy efficient, sustainable and comfortable built environment.  To do that, we need to tap into the hive mind, bounce ideas around and knowledge share in its truest sense. I can’t wait!

If you’d like to know more about the Perfect Airtight Seal seminar events, please visit:

Posted on Friday, 7 September 2018
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